Built by operators.
For operators.
Setline is a small team of marketers, engineers, and former trades operators. We built the system we wished existed when running our own businesses.
Contractors deserve real infrastructure.
The exterior trades run the country. They build the patios, clear the storms, install the fences, wash the windows. And they do it on $30 CRMs, voicemail, and notebook quotes.
Meanwhile, every SaaS pitch deck targets the same six urban verticals. Contractors get sold dashboards they don't need by people who've never been on a job site.
Setline exists because the gap between what a serious software company can build and what a trades operator can actually use is the largest gap in the economy. We close it.
Five things, plainly.
- 01Lead vendors are a tax on contractors. We're not one.
- 02If we can't make you back your setup in 90 days, we don't deserve to keep your money.
- 03You should own everything we build. No leases, no rentals, no hostage situations.
- 04Software doesn't replace operators. It removes friction.
- 05Trades are infrastructure. So is what supports them.
Intentionally small.
No biographies, no founder photos. The work speaks. Need to know who's behind a project? Book a call.