setline
For exterior contractors

More booked jobs.
Less missed money.

A complete system for leads, follow-up, and booking. Close jobs with it, or you don't pay.

<60 sec
Lead response time
20–30%
More quotes closed
Close jobs
Or you don't pay
90 days
Money-back guarantee
Live preview · Tree service
9:47 AM · New lead
Hey, my oak tree fell on my roof last night. Need someone out ASAP.
— Mike R. via tree removal form
9:48 AM · Setline · 47s
Hi Mike — sorry about the tree. We can have an arborist out tomorrow at 9 AM or 11 AM. Which works?
9:51 AM · Reply
9 AM works.
9:51 AM · Setline
Booked. Confirmation sent. We'll text 1 hour before arrival.
Estimate booked · 4 minutes total
Built to launch in 10 days · Guaranteed in 90
10 days
Avg. time to launch
<60 sec
First lead response
90 days
Money-back guarantee
01 · The problem

You're not losing leads.
You're leaking them.

Most exterior contractors lose $15,000–30,000 per month from jobs they should've closed. Not from bad marketing. From bad follow-up.

01 /
Calls hit voicemail when you're on a job site. Caller dials the next contractor.
02 /
Form fills sit for hours. The lead booked someone else by the time you respond.
03 /
You drive out for a quote. They say 'we'll think about it.' You forget to follow up.
04 /
A storm hits. 40 leads come in at once. You only get to 5.
The path · Lead to booked job
Step 01
Lead submits form
Step 02
AI texts in 60s
Step 03
Estimate auto-booked
Step 04
Job closed
02 · The system

Setline closes the leaks.

A complete lead-to-booked-job stack, built once and yours forever. Six components, working together.

01

Custom funnel + landing page

Mobile-optimized, built for your service area, converts at 15–30%.

02

Facebook + Google ads

Lead forms that pre-qualify by job type, urgency, and budget.

03

AI text follow-up

Hits every lead in under 60 seconds. Conversational. Books estimates to your calendar.

04

Quote nurture sequences

14-day automated follow-up. Closes 20–30% more of your existing quotes.

05

Booking + reminders

24h + 1h reminders. Drops no-shows from 25% to under 5%.

06

Review collection

Auto-asks for Google reviews after every completed job.

03 · Timeline

Sign Monday.
Booked solid by July.

Day 1

Discovery call

15 min — we learn your service area, average ticket, what's broken.

Day 1–10

Build

We build the funnel, ads, AI follow-up, calendar — all wired together.

Day 10

Launch

Ads go live. First leads on your calendar within 48–72 hours.

Day 10–90

Optimize

We tune everything until it prints — or you get a refund.

05 · Pricing

Close jobs with our systems.
Or you don't pay.

No retainers. No guessing which piece you need.

We diagnose your business on a call, build exactly what's missing, and you only pay when it actually closes jobs.

Close jobs with our systems.
Or you don't pay.

30 minutes. We'll see if it's a fit.